Published May 2, 2024 | Version v1
Journal article Open

EXPLORING THE GROUP IDENTITY OF NATIONAL AND RELIGIOUS MINORITIES IN PERSONAL BRANDING: A CASE STUDY OF IRAN'S CONTEMPORARY SOCIAL-POLITICAL SPHERE

Authors/Creators

  • 1. H. S. Skovoroda Kharkiv National Pedagogical University

Description

This study delves into Iran’s political landscape, analysing personal branding dynamics and the influence of minority afiliations. Utilising scholarly perspectives, government policies, ethnographic materials, and surveys from Iranians in-country and abroad, it explores how individuals strategically communicate minority connections in their political and social personal brands.

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Additional details

Identifiers

UPC
323.15:316.45:316.356.4

Related works

Is published in
2075-7190 (ISSN)

Dates

Accepted
2024-05-02

References

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