A Comparative Study of Awareness and Understanding of Consumer Rights Amidst Genders Concerning CPA 2019

India is a male-dominated country, where the decision of the male of the family remains final in all matters. The job of males is to go out, face the world, and earn money. On the other hand, females mostly are not exposed to the market conditions and remain at home managing the resources. They lack knowledge and access to the resources and eventually make irrational and impulsive buying decisions. Though with the changing times, women are breaking the limits set by the stereotype society and getting market exposure, still, there is still a large segment of unprivileged women who are still outlying. Democratic rights and consumer rights are way beyond their understanding. The reason could be a lack of opportunity, ignorance, or a stagnant mindset. The paper aims to find the gap in consumer rights awareness between males and females and find suggestions to reduce such gaps. In the study, all the respondents were qualified individuals living in urban areas, despite only 76.63% of females and 75.61% of males being aware of consumer rights. Only 59% of females and 41% of males have a good understanding of consumer rights. This study reveals that even the allegedly educated urban population is unaware of their consumer rights.