Revamping Buddhist Tourism in the Diamond Triangle of Odisha

The Diamond Triangle of Odisha, comprising the historical sites of Ratnagiri, Udayagiri, and Lalitagiri, stands as a testament to India's rich Buddhist heritage along with other major sites. This region holds immense potential to become a thriving hub for International Buddhist tourism, combining rich cultural preservation, economic development, and global engagement. The main purpose of this paper is to focus on the revamping of Odisha tourism for promoting Buddhism in the global context at the Diamond Triangle. This research presents a comprehensive plan to revamp Buddhist tourism limited to the Diamond Triangle, aligning with the broader goals of heritage conservation and sustainable tourism. Further, this paper discusses how the concept of ‘VasudhaivaKutumbakam’ will play a vital role in the cultural exchange between India with the rest of the world in the context of Buddhist tourism. Based on the secondary data collected and analysed, this paper assesses the enormous awareness and potential of Odisha tourism sector for promoting Buddhism globally. In the concluding session, limitations of the study, post-COVID circumstances on Buddhist tourism, recommendations provided for undertaking more detailed studies in this proposed area have been discussed.