A study on recall of taglines adopted by Coca-Cola India

Taglines have been a part of the branding strategy for a long time. They help to strike a chord with the targeted audience and convey the intended message. Taglines are known to help the target market recall the brand. There are taglines which are popular in the market and help strengthen the brand recall. Coca-Cola, the brand name which requires no further introduction and explanation has been using the taglines in their marketing communication since the inception. This study is about the recall of the taglines adopted by Coca-Cola India. Youngsters were surveyed to understand the popularity of the taglines used by Coca-Cola India. The respondents were surveyed to understand the recall of the taglines. The objective is to uncover the possible reasons behind the recall of taglines.