IMPACT OF PATRONAGE MOTIVES ON CONSUMERS' CHOICE OF RETAIL OUTLETS IN ENUGU METROPOLIS, ENUGU STATE, NIGERIA

Published April 22, 2024 | Version v1

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1. Department of Marketing Ebonyi State University, Abakaliki
2. Department of Business Administration Enugu State University of Science and Technolog
3. Department of Marketing Enugu State University of Science and Technology

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DOI

Resource type

Publication

Publisher

Zap journal

Published in

International Journal of Allied Research in Marketing and Management, 10(1), 12-23, ISSN: 2836-5585, 2024.

Languages

English

License: Creative Commons Attribution 4.0 International

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