Understanding the Evolving Landscape of Consumer Durables Purchases in Post-COVID-19 in Mauritius

The global pandemic has transformed consumer behaviors and preferences, and understanding these shifts is paramount for businesses operating in the consumer durables sector. This study investigates the evolving landscape of consumer durables purchases in post-COVID-19 Mauritius. This research focuses on analyzing the cultural, social, personal, and psychological factors that influence consumer buying behavior in Mauritius in the post-COVID-19 era, particularly concerning consumer durables. To achieve these objectives, the study employs a survey instrument to collect data. The sample population studied was 383 Mauritian consumers of durable products aged above 18 years old. A non-probabilistic sampling method was employed to gather data. Pearson correlation was used to test the hypotheses. The results demonstrated that personal factors have a stronger correlation with consumer buying behavior as compared to the other factors namely culture, social, and psychological. This study offers valuable insights into the post-COVID-19 consumer behavior trends within the consumer durables market in Mauritius. Understanding these trends is vital for businesses looking to adapt their strategies and meet the changing needs and expectations of consumers in this evolving landscape.