DEVELOPMENT OF TRANSPORT COMPANIES IN THE CONDITIONS OF DIGITAL TRANSFORMATION ON THE EXAMPLE OF EUROPEAN COUNTRIES

The article analyzes the impact of digital transformations on the development of transport companies in Europe. The author reviews current trends in this segment and considers the factors that affect their competitiveness and innovation. After all, in the modern world and the constant development of technology, transport companies face challenges related to digital transformation. The desire to increase efficiency, reduce costs, and improve the quality of services requires them to adapt to new conditions, which makes this topic relevant.

The close interconnection of economic development and digitalization is one of the main factors driving global economic growth in the coming decades. In addition to the direct productivity gains that any company, including transport companies, can get from the use of digital technologies for economic development, there is a chain of indirect benefits of digitalization, including time savings, creation of new demand for new goods and services, new quality and values.

Recent studies and publications emphasize the importance of introducing digital technologies in the transport sector to improve the efficiency and competitiveness of companies. Particular attention is paid to cybersecurity, integration of various systems, and data analysis for strategic decision-making.

The main purpose of this article is to thoroughly study the process of digitalization in general and the specifics of its development in the transport sector with specific steps to improve the statistical accounting of digital technologies in the transport sector (by including new indicators, mostly based on international sources, in the database of the State Statistics Service). It also analyzes the impact of digital transformations on the development of transport companies in European countries, identifies key trends and problems, and suggests ways to address open issues.