Evaluation of pilot demonstration and policy recommendations & briefing (DyMoN Project)

This deliverable gives a detailed view of the evaluation of the DyMoN pilot demonstration in Salzburg, Austria (“Science City Aktiv Mobil”), including statistical analysis of effects of situation-aware digital nudging and questionnaire feedback of participants. Furthermore, it includes the DyMoN policy recommendations and a policy briefing that are based on a review of the literature on related topics and the project’s own empirical research and experiences. The deliverable is connected to other deliverables that provide more details on the DyMoN approach, tools and methods: The “Nudging Review” (D2.1a) explains the theoretical foundations of the behavioural interventions that were used in a functional proof of concept and the pilot demonstration. The deliverable “Nudging Repository” (D2.2a) describes the large set of nudges some of which were tested in the pilot demonstration. “DyMoN Data Hub, Tools and Data Processing Model” (D3.1) presents the structure and technical implementation of the Data Hub for situation-aware nudges and describes the data integrated for such nudges. “DyMoN Proof of Concept demonstration” (D4.1) includes a more detailed description of the pilot demonstration in Salzburg, including lessons learned and suggestions for good practices. The “Evaluation Plan” (D5.1) provides the methods for the evaluation of the pilot, including the questionnaires for the participants.