Case studies: Saving reputation from misinformation

These five case studies constitute a data set for the article "Saving reputation from misinformation: exploring paracrisis response strategies. The data offers a comprehensive insight into how organizations mitigate reputational risks arising from misinformation, which is increasingly proliferating online. This dataset comprises an extensive longitudinal multiple-case study spanning from 2019 to 2023, unveiling the strategic objectives pursued by companies when selecting and adapting response strategies, elucidating the specific involvement of stakeholders, and elucidating the nature of post-paracrisis initiatives. Drawing upon accounts from managers and their associates who have encountered misinformation paracrises, the case studies present potential effective communication tactics for combating corporate rumors: strategic silence, legal recourse, debunking, media engagement, and humor.