Poornima Nadar

Abstract:
Organisations   have   found   an   increase   in   the   complexity   of   their   information environments and emerging from this is the concept of “Big Data'', which is considered a breakthrough technological development in both business and academia. Superior big data analytics capability provided organisations with a competitive advantage and is therefore important to develop. This research aimed to investigate the success factors of big data in order to understand how and when big data analytics capabilities yield benefits and improve organisational performance. The methodology was qualitative and exploratory, using semi-structured interviews to have in-depth discussions with big data employees at varying job levels to ascertain the success factors and challenges of the   big   data   environment.   These   constructs   provide   companies   with   the   ability   to improve their BDAC capabilities  in  order   to  generate  value   from  big   data,   thereby improving organisational performance