IMPACT OF MICROFINANCE ON POVERTY REDUCTION IN SOUTHERN PUNJAB PAKISTAN

Abstract

Microfinance has been adopted by several developing nations to raise their inhabitants' standards of living. It also contributes to their improved economic growth. Pakistan is now implementing this idea and seeing positive results from microfinance. In Pakistan, Khushhali Bank is a notable player in the microfinance industry. The results of the sample data selection indicate that microfinance operations have an effect on the standard of life of individuals residing in a particular region in Muzaffargarh. For this study, 100 clients of Khushhali Bank have been chosen. The primary goal of the research is to determine how Khushhali Bank's microfinance initiatives affect people's ability to live better lives. A Ex-post Facto research model was used to the gathered data in order to determine the relationship between the microfinance loan and living standard metrics. The analysis's conclusion indicates that microfinance operations have very little influence on raising people's standards of living, meaning they don't play a significant part in raising living standards. Apart from microfinance loans, there are additional variables that contribute to the improvement of people's standard of life.