Opportunities and Challenges of Tourism Industry in Ratnagiri District

The abstract of the study is given an executive summary. Tourism as a tool for economic development and employment generation, mainly in remote and backward areas, has been well known all over the world. It is the major service sector industry, worldwide in terms of revenue as well as foreign exchange earnings. Tourism plays a significant and active role in accomplishing the social objectives. Tourism is an economic sector that has the prospectiveto produce at a higher rate and can generate a lot of employment opportunities at destinations.The researcher tries to recognize a kind of tourism opportunity that will emphasize attracting tourists" arriving from several places of Ratnagiri district. A detailed SWOC analysis of Ratnagiri district is done to highlight the challenges and opportunities so it can arise as sustainable development. Ratnagiri can create a lot of opportunities to attract local and international tourists around the World. Ratnagiri can offer a memory to cherish for a lifetime with attractive charming beauty.Ratnagiri bears all the requirements to be one of the most popular tourist destinations in India. Ratnagiri has a lot of challenges like changing the attitudes of locals and potential tourists making them favourable towards the niche avenue. Aggressive marketing is required in terms of flyers and videos, if at all possible, on the internet and social media networking. The Government also involves supporting sources with new friendly policies, and supplies for 24 hours. Electricity, medical facilities, mobile and internet connectivity better safety, and security infrastructure. The hospitality Industry needs to invent value-for-money facilities.

Keywords:- Opportunity, challenges, tourists, employment generation.