RURAL MARKET IN DHULE DISTRICT: A COMPREHENSIVE ANALYSIS OF CHALLENGES AND OPPORTUNITIES FOR SUSTAINABLE GROWTH

This research explores the dynamics of embracing the rural market in Dhule District, focus on the challenges and opportunities that influence sustainable growth. A comprehensive analysis is conducted to understand the exclusive characteristics of the rural market, considering economic, social, and infrastructural factors. The research study works a multidisciplinary tactic, linking insights from economics, marketing, and rural development. Challenges such as Cultural and Linguistic Diversity, Infrastructure Constraints, Limited Literacy Rates, Trust-building and Credibility, Distribution Hurdles and Seasonal Agro-based Economy are highlighted. The research emphasizes the significance of personalised strategies for sustainable growth in the rural context. By synthesizing data from primary surveys and secondary sources, this study aims to provide valuable insights for businesses, policymakers, and development practitioners seeking to navigate and contribute to the rural economy of Dhule District.