OVERVIEW STUDY OF ADOPTION OF MARKETING TECHNIQUES FOR BUSINESS ENHANCEMENT

In today's dynamic business landscape, the adoption and implementation of effective marketing techniques are
pivotal for business growth and sustainability. This research paper presents an in-depth exploration of the varied
marketing strategies and techniques adopted by businesses across diverse industries. The study delves into the
rationale behind selecting specific marketing approaches, the challenges encountered during implementation, and
the resultant impact on business enhancement. By examining case studies, empirical data, and industry trends, this
paper offers comprehensive insights into the dynamic landscape of marketing strategies and their influence on
business development.