A STUDY ON CUSTOMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING THROUGH MOBILE COMMERCE

This study delves into the intricate dynamics of customer buying behavior concerning online shopping through mobile
commerce platforms. The rapid advancement of technology has significantly transformed consumer habits,
particularly in the realm of e-commerce, where mobile devices have emerged as a pivotal tool for accessing online
marketplaces. Understanding the nuanced factors influencing customer behavior in this domain is crucial for
businesses aiming to thrive in the digital marketplace.
Mobile phones have a big role to play in developing countries today. Online shopping is in your hands today. In the
e-commerce sector, mobile commerce is no longer an option; it has become a necessity. Mobile commerce is
popularly known, can be defined as the process of completing business operations using a mobile phone connected
worldwide via the Internet. Business operations can include making online payments, playing online games, buying
and selling goods and services, using a variety of software applications, downloading audio or video content, and
more. M-Commerce is usually run using smartphones, tablets and mobile devices. The popularity of internet
purchasing has prompted retailers to concentrate their efforts in this sector. This study will be helpful to find out the
factors that affect the online shopping, their confidence and the factors that motivate them to buy. This study relates
to customer behaviour in online shopping through M-commerce. In this study, we will discuss the scope of Mobile
Commerce.