MANIFESTATION OF GLOBAL TRENDS IN HOTEL INDUSTRIES IN BAGUIO CITY AS PERCEIVED BY HOTEL GUESTS

This study is focused on gauging the perception of hotel guests regarding global hospitality trends and verifying if global trends are significant factors in economic growth. It aims to measure if enhancing and adapting to global trends and shifts would provide economic upturn and specify recommendations on enhancing its capability to generate substantial revenues for the local economy. Further, the study gauged the interest of hotel guests in acquiring hospitality services through recent global trends and their perception of how it benefits the economy in general. A survey questionnaire was distributed among 399 hotel guests from thirty selected hotels and has been collated and analyzed. Through the survey, it has been discovered that there is a moderate, positive correlation between the global trends in the hospitality industry and its economic benefits, which conveys that the global trend in the hospitality industry has a moderate impact on economic advantages. It has also been found that the hospitality sector has effectively met the demands of leisure visitors and given them access to suitable workstation facilities. Furthermore, it has also been shown that the best predictor of hotel demand is the increase in Gross Domestic Product.