Utah Journal of Communication
Published December 2023 | Version v2
Journal article Open

The Culture of American Collegiate Athletics: An Ethnographic Study from a European Perspective

Authors/Creators

  • 1. ROR icon University of West Bohemia
  • 2. ROR icon Southern Utah University

Description

This ethnographic study, conducted from a European exchange student's perspective, delves into the distinct cultural fabric of U.S. college sports. The research, based on interactions with 20 international students and athletes, uncovers a rich tapestry of customs and community bonds integral to American collegiate sports. These activities, deeply embedded in the U.S. system of higher education, go beyond mere competition, playing a crucial role in personal development, community building, and economic endeavors. The study explores various aspects of American collegiate athletics, including the complexities of student-athlete life, the impact of Title IX in promoting gender equality, and the NCAA's regulatory influence. The commercial aspect, particularly the effects of marketing and branding on the appeal and profitability of college sports, is also analyzed. Central to the study is the application of Stuart Hall's Circuit of Culture framework, dissecting how collegiate sports in America are represented, consumed, produced, regulated, and identified. The research sheds light on the symbolic representation of team spirit, the communal experience of sports consumption, and the NCAA's pivotal role in sports production and regulation. It also addresses the social norms shaping fan behavior, contributing to the distinctive experience of collegiate sports events. A significant finding of the study is the profound sense of identification with collegiate sports teams among students, staff, alumni, and fans. This identification is a key part of individual and community identity, with shared experiences fostering a strong sense of belonging and pride. This aspect is particularly resonant for international students, who find a sense of connection and community in this unique cultural landscape. This ethnography presents an insightful view into the integral role of sports in shaping the educational and cultural landscape of American universities, offering a deeper understanding of their significance from a global perspective.

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Additional details

Dates

Other
2023-12
Published

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