ORGANIZATIONAL COMMUNICATION BETWEEN LEADERS AND EMPLOYEES IN FOSTERING WORK LOYALTY

The success of an organization can be seen from the leadership factors and work loyalty of its employees. This research aims to describe the role of organizational communication carried out by UD Akar Dewa Jati leaders in fostering work loyalty, forms of communication and communication media along with their obstacles. By using loyalty theory according to Meyer, Allen & Smith (in Savareikene & Daugirdas, 2009) through aspects of loyalty, this research uses a qualitative descriptive research method. The data collection technique in this research is in-depth interviews with 5 respondents and documentation. The results of this research can be explained through three aspects of loyalty including the affective aspect, namely the employee feels that their work is in accordance with the company's vision and mission, the economic aspect, namely the provision of employee rights, and the normative aspect, namely a comfortable atmosphere and good relationships between leaders and employees are built. In addition, miscommunication becomes one of the many obstacles that occur at UD Akar Dewa Jati.