TRANSFORMATION OF ELECTRONIC MEDIA

This paper explores some of the issues related to media convergence, with a particular emphasis on what it means for the field of communication sciences. In technological terms, media convergence involves integration and interoperability, the merging of computer networks, information and communication technologies, and digital forms of information that are mutually adaptable and accessible through "intelligent" platforms, applications, and devices. The processes that facilitate media convergence are shaped to be applied in technical, economic, and social practices, as well as cultural values, in ways that digital media are produced and used for communicating science, politics, culture, and so on. Media convergence aims to create a highly successful media environment by transitioning to digital platforms, high-speed computer networks, and fast internet connectivity.