Consumer Behavior in Tourism: Understanding the Hedonic and Utilitarian Needs of Consumers

Circumstances over the past few years have triggered a transformation within the hospitality industry. Many businesses didn't survive, others adapted swiftly and hung on in there, and some were born out of the chaos that ensued with innovative concepts tailored to our new normal. Technology has been evolving at breakneck speed, and the hospitality industry will be utilizing technologies in many new and wonderful ways in 2023