A study of getting help and protection in purchasing to the consumer by advertisement

Abstract:

            Today's age is called the age of advertising. A particular product is presented to the consumer through the medium of advertisement. Advertising is considered as the first step for product introduction. Advertising is a highly advanced 'science' and 'art'. Effectively advertising goods requires a highly skilled, talented and intelligent person. 'Advertising' is considered as an effective medium to capture the market by selling goods. Present research aim was to conduct a comparative study of getting help and protection in purchasing to the consumer by advertising according to age group, educational level and income group. In the present research a sample of 600 consumers of Nagpur city was selected based on stratified random sampling method. And the data was collected by preparing a schedule using Rating or intensity Scale for data collection. And the difference between the means of the variables was examined using the statistical method't' test for statistical analysis. The finding shows that there is relation in getting help and protection in purchasing to the consumer by advertisement and their age group, educational level and income group.