THE ROLE OF LIFESTYLE IN MEDIATING THE EFFECT OF USING SOCIAL MEDIA ON SELF-CONCEPT IN STUDENTS FROM TIMOR LESTE IN DKI JAKARTA

Advances in technology today have a significant impact on everyday life. Many people think of the use of technology as the creation and application of instruments, devices, materials, and methods that assist people in solving problems. This research was conducted with the aim of looking at the effect of using social media on self-concept with lifestyle as a mediating variable for students from Timor Leste in DKI Jakarta. The population in this study were students from Timor Leste who were in Jakarta, with a sample of 50 respondents. The data analysis method used is the structural equation model (SEM) using the SmartPLS version 3.2.9. The results of the study found that the use of social media had a positive and significant effect on the lifestyle of students from Timor Leste in Jakarta. Then it was also found that lifestyle has a positive and significant influence on the self-concept of students from Timor Leste in Jakarta. Finally, it is known that lifestyle is able to mediate the effect of using social media on the self-concept of students from Timor Leste in Jakarta.