CUSTOMER SATISFACTION OF INDIAN OVERSEAS BANK WITH SPECIAL REFERENCE TO BANGALORE CITY

This research article investigates the levels of customer satisfaction with Indian Overseas Bank (IOB) in Bangalore City, shedding light on the factors that influence customer perception and loyalty towards this financial institution. The study combines quantitative and qualitative research methods to gather comprehensive insights into customer satisfaction and suggest recommendations to enhance the banking experience. The results indicate that customer satisfaction with IOB in Bangalore is influenced by several factors, including service quality, accessibility, and technological advancements. The findings offer valuable insights for IOB and similar banking institutions aiming to improve their customer satisfaction levels.