IMPORTANCE AND DEVELOPMENT OF INTERNET MARKETING FOR ENTERPRISES IN THE B2B MARKET

Abstract: the Internet has become a powerful marketing tool for sales, communications and market analysis of B2B companies. To correctly assess the results of a company's activities on the Internet, it is necessary to introduce an Internet marketing complex into the company's unified marketing information system.

Key words: Internet, B2B, Internet marketing, website, e-mail marketing, advertising campaign, strategy, marketing communications.