DYNAMIC CAPABILITIES AND HIGH-QUALITY STANDARDS IN S.C. JUNGHEINRICH ROMANIA S.R.L.

Purpose – highlighting the dynamic capabilities and high-quality standards in a multinational company that in the pandemic year 2021 recorded the best year in its history, reaching a turnover of over four billion euros.

Methodology/approach – holding a brainstorming session for creating ten working options, analyzing them according to ten relevant criteria in an advanced multi-criteria analysis and establishing their final ranking using a mathematical formula. 

Findings – Jungheinrich is a green company which demonstrates high competence in consultative sales and after-sales service, fast response time, quality service to 5-star group-wide standards and customized solutions.

Research limitations/implications – the research is limited to the brainstorming ideas outlined and the results obtained from the advanced multi-criteria analysis of the resulting work options, with implications for future improvement of internal procedures.

Practical implications – there are strong foreign companies in Romania, which continuously reinvest their profits and can use the local market to optimize the development of the whole group.

Originality/value – conducting a quantitative and qualitative research on a German multinational company, which is developing in Romania using managerial know-how with almost 70 years of experience and which is in the top 50 best employers in Germany.