MOBILE SUBSCRIBERS' ATTITUDE TOWARDS SERVICE TARIFF WITH SPECIAL REFERENCE TO TUTICORIN DIST

As it is a competitive world, Price plays a significant role in marketing. Increasing competition in this sector has led the providers to recognize the need to focus on the price of the service to retain the present customers. Normally, consumers think about the cost of the service or goods. After that only, they will consider about quality, colour, size and other features. Consumers may choose the mobile service provider in the tariff base. Thus, tariff influences in selecting mobile service provider. This study focuses on significance of service tariff in the satisfaction of the subscribers in Tuticorin Dist.