The Role of Experiential Marketing, Social Media Marketing and Brand Trust in Increasing Repurchase Intention

As the internet and digital technology advances, everything becomes limitless. Many claim that the industrial revolution era had an impact on several elements of society, including the economy. In order for the organization's desires and goals to be achieved and developed, as well as to contain competition, businesses must decide on new marketing strategies that are in line with the evolution of the times. The exchange of information in the form of marketing, sales, and customer support is one example of how internet use is still growing. Additionally, businesses can use the internet to strengthen their brands, defend their products, and build production and marketing plans. In the 21st century, several aspects of customer behavior, including perception, information processing, information sharing, views, attitudes, purchases, and follow-up behavior, have been influenced by social media. With the availability of web-based entertainment, companies can engage with their customers and receive feedback from them, and consumers can communicate with other consumers and share information about products and companies. Brand trust and intention to repurchase certain company products influence. To provide deals, agreements and associations with their buyers, many brands are now turning to online entertainment. Information and opinions can be easily announced using communication platforms. Buyer's trust in a brand (brand trust) according to Ngabiso et al (2021) is a brand limit that is trusted by customers when an item or administration can overcome problems that occur with the buyer's brand both in terms of certainty and focus on the buyer's needs, then that is seen by the company can trust and be responsible for customer needs and welfare. This article discusses the role of Experiential Marketing, Social Media Marketing, and Brand Trust in increasing Repurchase Intention. This article can be used as a reference for other research that has similar variables to this research, namely experiential marketing, social media marketing, repurchase retention, and brand trust. The author hopes that this research can further assess the variables of experiential marketing, social media marketing, and brand trust as factors that can damage repurchase interest.