MULTIDISCIPLINARY AND INTERDISCIPLINARY STUDY OF METAPHOR

In this article, the philosophical and linguocognitive theories of metaphor allow to study the creative principles of thinking in modern science, and their wide-ranging and interdisciplinary study is researched. The existence of a process of metaphorization in various fields of science, including sports, architecture, art, cinematography, politics, mathematics, physics, as well as from production-related fields such as advertising, marketing, service (names of hairstyles in hairdressers, names of dishes in restaurants) and its practical effectiveness is reflected in the article