FINANCIAL EFFICACY OF MANGO FRUIT PROCESSING UNITS IN CHITTOOR DISTRICT OF ANDHRA PRADESH

The liberalisation of Indian economy and world trade and rising consumer prosperity have thrown up new opportunities for diversification in the food processing sector and opened new vistas for growth. The study is an earnest attempt to study the production, Marketing, finance and other general factors of Fruit Processing Units in Chittoor District of Andhra Pradesh. The study is based on both primary and secondary data. The Mango fruit processing industry, being at the lowest segment of the food processing industries has not received adequate attention, particularly in Chittoor district of Andhra Pradesh. The present study is basically non-technical it concentrates on the financial, marketing, production and general issues relating to the mango fruit processing units in Chittoor district of Andhra Pradesh. A brief review of past researches relevant to the present study is presented. Appropriate suggestions to be offered to tone up the performance of the mango fruit processing industry based on the observations of the study. The study will be of an immense help to the policy makers for formulating appropriate policies and allocating funds for the development of fruit processing industry. The study also is useful to the investors, banks and other financial institutions to take various investment decisions in the sub sector.