Digital Life and Business Transformation of Gasoline Firms in Rivers State of Nigeria

The study assessed the digital life and business transformation of gasoline firms in Rivers State, Nigeria. The specific objectives were to: examine the relationship between e-safety and customer experience, as well as ascertain the relationship between effective communication and employee experience of gasoline firms in Rivers State, Nigeria. The research utilized a descriptive survey design. The study's population consisted of three thousand three hundred and eighty-six (3,386) staff from selected oil firms. Simple random sampling was employed to select the sample unit, resulting in a sample size of 345 using Ferund Williams's formula. A total of 295 staff members returned accurately filled questionnaires, yielding a 94 percent response rate. Data were presented and analyzed using mean scores and standard deviation through a Sprint Likert Scale. The hypotheses were examined using Pearson correlation (r). The findings indicated a significant positive relationship between e-safety and customer experience, r (95, n = 295) = .610 <.983, p < .05. Additionally, there was a significant relationship between communication and employee experience of gasoline firms in Rivers State, Nigeria, r (95, n = 295) = .411 < .846, p < .05. The study concluded that both e-safety and communication exhibited a positive and significant relationship with customer experience and employee experience of gasoline firms in Rivers State, Nigeria. Among other recommendations, the study suggested that gasoline firms' management should prioritize online safety to safeguard individuals, themselves, and others from potential online risks that could jeopardize personal information.