The Effect of Decision-Making Styles on Real Estate Customers' Expectations from Digital Technologies
Authors/Creators
- 1. Anadolu University Eskisehir Vocational School
- 2. Başkent University Faculty of Economics and Administrative Sciences Department of Business Administration
Description
The use of environments in real estate marketing is seeing a steady growth on a daily basis. To effectively address the growing expectations in the field of digital media design, designers must accurately identify and assess the demands and requirements, while conducting a comprehensive analysis of the elements that influence these expectations. The main objective of this study was to ascertain the anticipated requirements and desires of real estate clientele in relation to digital technology. One of the key responsibilities of marketing include influencing the decision-making processes of clients and providing support in their purchase choices. Given the high cost, variability, extensive use of resources, and potential for investment, consumers are faced with the need to carefully assess several factors when making a choice to acquire real estate goods. The effective handling of gathered information presents challenges in the decision-making process. The key concern in the realm of digital media designs is in effectively and lucidly delivering pertinent product information to buyers. The primary objective of information collection is to enhance the process of decision making. Various decision-making styles are used by customers throughout the decision-making process. This research aimed to examine the potential impact of decision-making styles on consumers' expectations about digital technology.