Strategic Alliances: Success Sutra for Modern Global Organisations

As strategic alliances are becoming an attractive component of success strategy for the modern organizations, they are gaining popularity day by day. This paper examines the literature on strategic alliances. The paper examines two theoretical models of strategic alliances, suggested by Vyas et al. and Osland and Yaprak along with the integrated model proposed by Sameer Vaidya. This paper also investigates literature concerning advantages and disadvantages of entering into a strategic alliance.