Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada PT Bank Aceh Syariah Cabang Pembantu Lhoksukon

This study aims to determine the effect of service quality on customer satisfaction at PT Bank Aceh Syariah Lhoksukon Supporting Branch. The population of this study is customers who make transactions at PT Bank Aceh Syariah Lhoksukon Sub-Branch, totaling 21,492 respondents. This type of research is survey research, data collection using questionnaire methods. The sampling technique uses the Accidental Sampling method, the approach uses quantitative statistics and the data is processed using SPSS version 18. The results of this study produce that Tangible, Reability, Responsiveness, Assurance and Empathy variables simultaneously have a positive and significant effect on customer satisfaction. Partially, Tangible, Reability, Responsiveness and Empathy variables affect customer satisfaction, while the Assurance variable does not affect customer satisfaction. It is expected that banking management can improve their performance, especially in terms of service to customers in the future