CULTURAL CRINGE: STUDY ON BIAS TOWARDS WESTERN CULTURE
Authors/Creators
- 1. Assistant Professor, Chandigarh University, Punjab, India
- 2. HOD, Professor, Manav Rachna International Institute of Research and Studies, Haryana, India.
Description
Abstract
Cultural cringe is an inherent inferiority complex in which people perceive their own culture as inferior. Cultural cringe is intricately linked with "cultural alienation," wherein a person devalues his or her own culture but is drawn towards the culture of the colonising nation. For Indians, it is the by-product of years of colonisation, popularly referred to as the Colonial Mentality. This is an exploratory research to study North Indians' bias towards western culture. It seeks to determine a) whether North Indians have a bias towards products of western origin. b) Whether North Indians have a predisposition to associate achievement with names of English Origin. c) Whether demographics play a role in bias towards the products of western origin. The study was conducted in parts of Uttar Pradesh and New Delhi, with 135 participants who were all above the age of 18. Findings indicated that a substantial percentage of the population has a bias towards products of western origin. There was no discernible bias in associating achievement/success with names of any origin.