Influence of Selected Social Media on Lipeño Young Adult's Travel Decisions

In today’s digital age, social media plays a vital role in everyone’s life. Social media, in terms of tourism, helps travelers in finding information before, during and after their travels. The purpose of this paper is to assess the influence of social media on the travel decisions of young Lipeños in terms of information, promotion, and communication. This paper also determines what social media platform is the most influential to these Lipeños travel decisions.