A SOCIO-DEMOGRAPHIC EXPLORATION OF CONSUMERS IN A COMPONENT CITY IN CAGAYAN

Abstract

The socio-economic status includes the aspects of a person's quality of life as well as the possibilities and advantages that are available to them in society. It includes not just money but also financial standing, educational attainment, and different conceptions of social class and position. It is important to all fields of behavioral and social research, including education, since it is a reliable and consistent predictor of a wide range of outcomes throughout the course of a person's lifetime. The goal of this study was to ascertain the socioeconomic makeup of the customers.  The questionnaire was the primary tool employed in this study's descriptive-normative data collection strategy. According to a National Economic Development Authority bulletin, the majority of respondents' family monthly income is below the poverty line, their family size is below the average family size in the Philippines, which is 4 to 6 members, and from the various significant sectors under study, the majority of the consumers.  In light of the aforementioned findings, the researcher highly recommends that future studies be carried out to ascertain new variables and utilize more respondents in order to enhance the findings while utilizing additional crucial variables to ascertain the socio-demographic status of the respondents that would enhance the results.

Keywords: Socio-Demographic, Exploration, Consumers, Affiliation, Social Research, Social Class