Exploring the motivations and habits of Slovenian travelers

The research was based on a questionnaire distributed through an online survey and the social network. A total of 190 respondents participated in the survey. The average age of the respondents was 39.24 years, with a gender distribution of 35.48% male and 64.52% female. The majority of the respondents come from urban areas (63.04%) and have an average income of 1320 EUR.

The research results indicate that Slovenians are active travelers, as the majority have already traveled and plan to travel in the future. Europe is the most common destination, followed by Africa, Asia, North America, South America, and Australia with Oceania. Reasons for traveling include visiting natural and cultural landmarks, a desire to get to know countries, pristine nature, and cuisine. During their travels, they are most attracted to the coast, nature, local hospitality, and a safe environment. When planning a trip, most respondents rely on booking platforms (Booking.com, TripAdvisor), books and guides, as well as recommendations from friends. More than half of the respondents have already booked a trip through a mobile application. Most respondents (74.07%) prefer to travel alone or independently, while 25.93% opt for travel agencies. Regarding the financial aspects of travel, respondents most frequently allocate up to 1,000 EUR for visas, flight tickets, and the trip itself. As for additional expenses (food, excursions, transportation), the majority plan to spend up to 700 EUR.

The research findings provide valuable information for researchers, educational institutions, and tourism agencies. The results enable the customization of tourism offerings, better understanding of trends and consumer preferences, and enhancement of the user experience.