Pengaruh Personal Value Terhadap Prasangka Seksual Pada Mahasiswa Di Kota Bandung

This study aims to determine the influence of personal value to sexual prejudice of students in Bandung. This research used quantitative method with 400 participants selected using convenience techniques sampling. The instruments used were Portrait Values Questionnaire (PVQ-40) (Schwartz, 2003) and Homosexuality Attitude Scale (HAS) (Kite & Deaux, 1986). Multiple regression was used to analyze influence of personal value to sexual prejudice. The results showed that variations of sexual prejudice was influenced by personal value of 15%. In addition, it was found that there were differences the level of sexual prejudice between female and male students.