Mixed Use of Different Atmospheric Cues to Create Unique Store Architect and its Effect on Buying Behavior

Retailing has been changing facet in the country. The retail industry is one of the most established industries in the world. In the Asian-Pacific nations, consistent rise in the proportion of the best 250 retailers was observed. In developing countries growth has been consistent, instigated by state reforms that have motivated investing. The demographic setting has also played a key role in
boosting growth in the retail industry. This paper adopts four store atmospheric cues namely store layout, music, light, and cleanliness as they have been noted to have more significant cues and make positive impact on customer buying behaviour. Questionnaire method used to collect the data from apparel store and further analysed by SPSS 22 and AMOS 22 statistical software and generated SEM model to checked hypothesis. Results show that selected store cues make positive impact on customer emotions and persuade them to visit in future for shopping.