Evaluating the Impact of the Internet on Sales Growth of Aquaculture MSMEs in Lusaka

The purpose of the study was to investigate the
utilization of the internet among aquaculture MSMEs
with a view to developing a strategy that could be used to
enhance growth in sales and a mono method quantitative
study, employing a survey questionnaire of MSMEs in
aquaculture in Lusaka. SPSS statistical package version
21 was used in data analysis. Ordinal regression which
was used to model the study showed that the model did
not show an excellent fit as McFadden value of R-Square
showed improvements were far lower than twenty
percent. Though the dependent variable, sales growth
had increased, the independent variable, the internet, was
not worth noting to be a significant predictor of the sales
growth increase. There are perhaps other predictors such
as education level, gender, experience, age, size and
ownership form, that could have had a direct and positive
impact.