ESPOUSAL (ADOPTION) OF DIGITAL BANKING AMONG WORKING WOMEN IN URBAN AREAS OF PALGHAR DISTRICT DURING COVID-19 OUTBREAK

Internet banking has transformed the traditional way of banking and has brought new dimensions to the banking sector. This research describes the current state of digital banking in the outbreak of COVID-19. The study focuses on Espousal (adoption) of digital banking in COVID-19 crisis. A primary survey was conducted using a structured questionnaire for working women in urban areas of Palghar District, which focuses on woman"s perspective for using as well as not using digital banking services. Digital banking is highly accepted among working women in urban areas of Palghar District. The working women on boarding digitally in the time of COVID-19 crises have found to be increased. Majority of women have not visited bank branches in personal during the COVID-19 outbreak they prefer digital banking over traditional banking. This study also focuses on the problems faced by working women in urban areas of Palghar District while using digital banking.