Published June 19, 2017
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Perception and Emotions of Colored Atmospheres at the Restaurant
Description
The aim of our study was to test the perception and feeling of customers towards different atmospheres using a questionnaire. Three colored atmospheres (Red&Black, Blue&White and Green) were set up during one week at the experimental restaurant of the
Research Centre of the Institut Paul Bocuse and were compared to a control one (Reference). We identified three contrasted atmospheres each one related to a specific emotion: Red & Black (R&B) related to "Excitation", Blue & White (B&W) related to
"Serenity" and Green (G) related to "Happiness". In addition, atmosphere perception and emotional state of customers are shown to depend on gender, time of meal and social environment. This record was migrated from the OpenDepot repository service in June, 2017 before shutting down.
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References
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