Investigating multisemiotic persuasive practices by integrating computational methods and complementary theoretical frameworks. A Data-driven Approach to Digital Tourism Discourse Based on Systemic Functional Linguistics and Empirical Multimodality

This paper offers an understanding of the multilayered methodological framework developed and implemented to carry out a Digital Humanities project. The latter classified systematically visuo-linguistic features in contemporary tourism narratives by means of data-driven tagging models, annotations and statistical measurement of the frequency and variance of strategies across digital channels.