Tech-Business Analytics and Its Applications in Higher Education Innovations

Technology has become an increasingly important tool in solving social and economic problems in modern society. Information Communication and Computation Technology (ICCT) has revolutionized the values of products and services of almost all industries and the way of doing business. In this chapter, we have discussed the possibility of generating business intelligence in the higher education industry by integrating big data analytics technology with ICCT underlying technologies called Tech-Business Analytics. The individual components and their constituent technologies for 12 types of TBAs are proposed, and evaluated and the possible applications of each type of Tech-Business Analytics are identified and described. Finally, suggestions are given for the effective utilization of these twelve innovative Tech-Business Analytics in the higher education industry to add value by ensuring stakeholder satisfaction, delight, and enlightenment.