INSTRUMENT DEVELOPMENT TO MEASURE THE NON-PROFIT ORGANISATION WEBSITE USER SATISFACTION AND USER WILLINGNESS TO DONATE
Authors/Creators
- 1. 1Faculty of Education and Humanities, UNITAR, Malaysia
- 2. Faculty of Modern Languages and Communication, Universiti Putra Malaysia
- 3. School of Communication, Universiti Sains Malaysia
- 4. 4Faculty of Film, Theatre and Animation, Universiti Technology Mara (UiTM), Malaysia
Description
ABSTRACT
A website is a popular option that has been used by non-for profit organisation (NPO) as a medium of communication. Thus, it made a website as an important medium for the NPO to communicate. The aim of this paper is an instrument validation which adopted from the Technology Acceptance Model (TAM). The instrument validation included the website ease of use, usefulness, trust, the satisfaction of using the NPO website and the user willingness to donate. The sample size of the study was 269 website users from ten NPO website. The analysis yielded that several items were deleted to meet the CFA model fit requirement. Thus, only trusts, website ease of use, user satisfaction of using NPO website and user willingness to donate remain after the Confirmatory Factor Analysis (CFA) model fit analysis. Hence, the amended CFA model was ready to be used for the second level (measurement model) validation and reliability analysis in the Structural Equation Model (SEM).