DEVELOPMENT OF ARCHITECTURE AND RESEARCH OF DATA TRANSMISSION PROTOCOLS OF INTERNET MARKETING SYSTEMS FOR THE SALE OF DRINKING WATER FILTERS

Due to the high competition in the market, the marketing industry is rapidly developing its tools to increase the number of sales. Internet marketing is an advanced part of the general concept of marketing, representing a more convenient and simple option. The level of sales directly depends on customer focus, speed and quality of service, as well as discount and loyalty systems. It is possible to improve these characteristics only with the use of the latest technologies, in particular IoT technologies (Internet of Things). The use of this technology will help to establish a more effective feedback with the client by personalizing the data. The object of the research is an online store selling drinking water filters included in the reverse osmosis system.