The Adoption of Big Data Analytic on Performance: Integrated Model

Two significant findings emerged from this study.
We discovered that relative advantage, organizational
readiness, top management support, and government
regulations all have a significant impact on Big Data
Analytic adoption. The study's findings also show a
strong and positive relationship between Big Data
Analytic adoption and firm performance. Finally, it was
discovered that knowledge management had a mediating
effect on the relationship between Big Data Analytic
adoption and firm performance. The data revealed how
businesses could increase their use of Big Data Analytics
to improve firm performance. The current study adds to
the small but growing body of literature on the factors
that influence technology acceptance. The study's findings
can be used as a resource by scholars and practitioners
interested in big data adoption in developing countries.