USE OF EUPHEMICS IN UZBEK PRESS

Euphemisms - is created to rename concepts that have already been named in the language, and soft, sweeter words are used instead of harsh, unpleasant words. For example: "stupid" can be replaced by "short minded", "deaf" can be replaced by "hard of hearing", "thief" can be replaced by "crooked hand", "die" can be replaced by "passing away", do not become a victim, give life , etc. By using euphemisms, the event takes on a softer tone. For example, when the concept of dying is used, a person feels a kind of trembling, a hoof of fear. On the other hand, if other words - euphemisms are used instead of the word die, some positivity is added to the event. Especially the use of euphemisms in the press pages requires skill from the publicist. When we observe the pages of gaeta and magazines, we are sure that euphemisms are more visible in literary-artistic materials. For example, let's take the lexeme to die, which has various variants. The number of synonyms that have arisen as an expression of this concept is very large. This situation can be explained in connection with the human spirit. It aims to mitigate, soften the negative impact of the concept of death, and thereby express sympathy to loved ones: