Customer Sentiments on Gold Purchase during Covid-19 Pandemic

Throughout the year, India is a significant gold market, notably during festival and wedding seasons. People purchase
gold for a wide range of reasons, which include investment, wedding jewellery, religious offerings to deities, and
luxury. The Covid -19 pandemic had a significant impact on all sectors, including the gold market, by 2020. Given the
economic scenario during the Covid-19 pandemic, the purpose of this paper is to investigate customer sentiments
toward gold purchases in India. The researcher collected primary data for the research study.