CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN THE TIMES OF COVID-19: A STUDY OF INDIA'S SELECTED MANUFACTURING SECTOR

The term CSR was coined first in 1953, American economist Howard Bowen coined the term and he is often referred
to as the father of CSR. In the mid to late 1800, many industrialists donated the funds for the improvement in the field
of education and scientific research, but there was no such name given for such helping, it was informal. The main
purpose of corporate social responsibility is to give back to the community, take a part in charitable causes and provide
positive social value. Many private sectors, Public sectors and service sectors contributed to support needy people
during Covid-19 in terms of cash or kind. Hence, the purpose of this study is to explore the various definitions and
descriptions of Corporate Social Responsibility (CSR), focusing on the deployment of CSR practices during the Covid-
19 pandemic by the selected manufacturing sector in India. The data collected for the study were from secondary
sources. The outcome of the study revealed that the majority of the selected Indian manufacturing companies have
undertaken various preventive and mitigation measures for enabling the stakeholders to tide over the crisis.